Montmorillonite green clay is a natural cosmetic ingredient valued for its ability to purify, absorb excess sebum, and improve the texture of formulations. Its fine powder helps cleanse, detoxify, and balance the skin, leaving it soft and mattified. Rich in minerals and trace elements (silica, magnesium, calcium, iron…), it has excellent absorption and adsorption properties, contributing to smooth textures in rinse-off products such as facial and body masks, scrubs, shampoos, and conditioners, as well as in leave-on formulations like creams, lotions, facial balms, and hair care products. Its versatility makes it an ideal choice for DIY and natural formulations: purifying masks, exfoliants, soaps, solid shampoos, conditioners, scalp treatments, facial and body cleansers, and hair masks.